FunnelPup Privacy Policy

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information we collect through:

• Our websites, landing pages, funnels, checkout pages, and forms;
• The FunnelPup software platform;
• Account registration, subscriptions, purchases, and free trials;
• Marketing emails, newsletters, SMS messages, and other communications;
• Funnel, website, CRM, automation, course, community, and email marketing tools;
• Customer support, onboarding, training, and consultation;
• Integrations with third-party platforms;
• Analytics, cookies, pixels, tracking technologies, and similar tools;
• User-generated content, uploads, campaigns, forms, and automations;
• Any other interaction you have with FunnelPup.

This Privacy Policy also explains how we handle information about our customers’ contacts, subscribers, leads, clients, members, students, and end users when our customers use FunnelPup to collect, store, manage, or communicate with them.

2. Important Distinction: Our Users vs. Customer Contacts

FunnelPup is a SaaS platform that allows customers to build websites, funnels, forms, emails, automations, communities, courses, and related marketing systems.

Because of this, we may process two main categories of personal information:

A. Information We Collect About Our Own Users

This includes personal information about people who visit our website, create a FunnelPup account, subscribe to our services, purchase from us, contact support, join our communities, or otherwise interact directly with FunnelPup.

For this information, FunnelPup generally acts as the business, controller, or similar responsible party under applicable privacy laws.

B. Customer Data Processed Through the FunnelPup Platform

This includes information our customers collect from their own leads, subscribers, clients, customers, prospects, members, students, form submissions, and contacts while using FunnelPup.

For this information, our customer is generally responsible for deciding what information is collected, why it is collected, how it is used, and whether they have proper permission or legal authority to collect and use it. FunnelPup generally acts as a service provider, processor, or vendor that processes that information on behalf of the customer.

FunnelPup customers are responsible for maintaining their own privacy policies, consent practices, email compliance, SMS compliance, data permissions, and legal obligations related to their own contacts and end users.

3. Information We Collect

We may collect the following categories of personal information depending on how you interact with FunnelPup.

A. Account and Profile Information

When you create an account, subscribe, start a free trial, or use our Services, we may collect:

• Name;
• Business name;
• Email address;
• Phone number;
• Mailing address;
• Billing address;
• Username;
• Password or authentication credentials;
• Account preferences;
• Profile photo or avatar;
• Business details;
• Website URL;
• Industry or business category;
• Subscription plan;
• Account settings;
• User roles and permissions;
• Login history and account activity.

B. Payment and Billing Information

When you purchase a subscription, digital product, setup service, template, course, or other paid service, we may collect or process:

• Billing name;
• Billing address;
• Email address;
• Subscription plan;
• Payment status;
• Transaction history;
• Invoices and receipts;
• Tax-related information;
• Last four digits of a payment card or similar limited payment reference;
• Payment processor identifiers.

We do not intentionally store full payment card numbers on our own servers. Payments are typically processed by third-party payment processors. Those processors may collect and process payment information according to their own privacy policies and security practices.

C. Customer Content and Platform Data

When you use FunnelPup, you may upload, create, store, or process content through the platform, including:

• Funnels;
• Websites;
• Landing pages;
• Forms;
• Surveys;
• CRM records;
• Email campaigns;
• Automations;
• SMS or message content;
• Course content;
• Community posts;
• Digital products;
• Files, images, videos, and documents;
• Templates;
• Lead magnets;
• Contact lists;
• Subscriber lists;
• Tags, segments, pipelines, workflows, and notes;
• User-generated comments or submissions;
• Form responses and quiz results.

This may include personal information if you or your users place personal information into the platform.

D. Contact, Lead, Subscriber, and CRM Information

If you use FunnelPup’s CRM, email, funnel, form, automation, community, course, or marketing features, you may upload or collect information about your own contacts, such as:

• Names;
• Email addresses;
• Phone numbers;
• Mailing addresses;
• Business names;
• Contact preferences;
• Purchase history;
• Lead source;
• Form submissions;
• Tags and segments;
• Notes;
• Appointments;
• Messages;
• Course enrollments;
• Community participation;
• Communication history;
• Marketing consent status;
• Unsubscribe status;
• Any other information you choose to collect.

You are responsible for ensuring that you have the right to collect, upload, store, use, email, message, or otherwise process this information.

E. Communications With Us

When you contact us, request support, respond to emails, join a call, complete a survey, participate in a community, or communicate with FunnelPup, we may collect:

• Your name;
• Email address;
• Phone number;
• Message content;
• Support requests;
• Chat transcripts;
• Feedback;
• Testimonials;
• Survey responses;
• Call notes;
• Uploaded screenshots, videos, or files;
• Information needed to resolve your request.

F. Website, Device, and Usage Information

When you visit our websites or use our platform, we may automatically collect:

• IP address;
• Browser type;
• Device type;
• Operating system;
• Referring URL;
• Pages visited;
• Features used;
• Links clicked;
• Date and time of activity;
• Session duration;
• Approximate location based on IP address;
• Error logs;
• Diagnostic data;
• Performance data;
• Security logs;
• Cookie identifiers;
• Analytics identifiers;
• Email open and click data;
• Funnel and page performance data.

G. Cookies, Pixels, and Tracking Technologies

We may use cookies, pixels, web beacons, local storage, tracking URLs, analytics scripts, and similar technologies to:

• Keep you logged in;
• Remember preferences;
• Improve website and platform performance;
• Understand how visitors use our Services;
• Measure email and funnel performance;
• Track conversions;
• Provide security;
• Prevent fraud;
• Personalize user experience;
• Support advertising, retargeting, and marketing analytics.

You may be able to control cookies through your browser settings. Some features of our Services may not function properly if cookies are disabled.

H. Information From Third-Party Integrations

If you connect FunnelPup to third-party platforms, we may receive or process information from those services, such as:

• Payment processors;
• Email providers;
• Domain providers;
• Social media platforms;
• Advertising platforms;
• CRM tools;
• Calendar tools;
• Webinar platforms;
• Course platforms;
• Community platforms;
• Analytics providers;
• Automation tools;
• Cloud storage providers;
• Other connected applications.

The information we receive depends on the integration, your settings, and the permissions you authorize.

I. Sensitive Information

We do not intentionally require users to provide sensitive personal information unless it is necessary for a specific service or feature. Sensitive information may include information such as government identifiers, financial account details, health information, precise geolocation, biometric data, racial or ethnic origin, religious beliefs, sexual orientation, citizenship or immigration status, or information about children.

You should not upload sensitive personal information into FunnelPup unless you have confirmed that doing so is lawful, necessary, permitted under your agreement with us, and appropriate for the Services being used.

Unless we have entered into a specific written agreement stating otherwise, FunnelPup is not intended to store or process protected health information under HIPAA, regulated financial data, government identification numbers, criminal background data, biometric identifiers, or other highly sensitive regulated information.

4. How We Collect Information

We may collect personal information in the following ways:

• Directly from you when you submit it;
• When you create an account or purchase a subscription;
• When you use our platform;
• When you upload customer data or content;
• When your contacts submit forms, register, purchase, or interact with your funnels;
• Automatically through cookies, analytics, logs, and tracking technologies;
• From third-party integrations you connect;
• From payment processors;
• From referral partners or affiliates;
• From public sources;
• From advertising, analytics, and marketing platforms;
• From support, onboarding, or consultation interactions.

5. How We Use Personal Information

We may use personal information for the following purposes:

A. To Provide and Operate the Services

• Create and manage accounts;
• Provide access to FunnelPup;
• Process subscriptions, payments, invoices, and receipts;
• Operate funnels, websites, forms, emails, automations, communities, courses, and CRM features;
• Store and display customer content;
• Send emails, messages, and notifications you configure;
• Manage user permissions;
• Provide technical support;
• Maintain platform functionality;
• Process customer requests;
• Deliver digital products, templates, courses, and training;
• Provide onboarding and implementation assistance.

B. To Communicate With You

• Send account-related notices;
• Provide support responses;
• Send billing notices;
• Send security alerts;
• Send product updates;
• Send service announcements;
• Respond to inquiries;
• Request feedback;
• Provide onboarding instructions;
• Send marketing emails where permitted;
• Notify you about changes to our Services, policies, or terms.

C. For Marketing and Business Development

• Promote FunnelPup products and services;
• Send newsletters and educational content;
• Offer free trials, demos, webinars, courses, or templates;
• Personalize marketing messages;
• Measure campaign performance;
• Run advertising and retargeting campaigns;
• Analyze interest in our products;
• Manage affiliate, referral, or partner programs.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or contacting us.

D. For Analytics and Improvement

• Understand how users interact with our Services;
• Improve platform features;
• Develop new products and services;
• Monitor performance;
• Troubleshoot errors;
• Test new features;
• Improve onboarding;
• Measure conversion rates;
• Analyze customer needs;
• Improve security and reliability.

E. For Security, Fraud Prevention, and Legal Compliance

• Protect accounts;
• Detect suspicious activity;
• Prevent fraud, spam, abuse, and unauthorized access;
• Enforce our Terms of Service;
• Monitor compliance with email, SMS, privacy, and anti-spam rules;
• Investigate violations;
• Comply with legal obligations;
• Respond to lawful requests;
• Protect the rights, property, safety, and security of FunnelPup, our users, and others.

F. For Customer-Directed Processing

When a customer uses FunnelPup to manage their own contacts, leads, subscribers, customers, students, or members, we process that information as directed by the customer and to provide the Services.

We do not control the customer’s reason for collecting or using that information. Customers are responsible for their own privacy notices, consent, legal basis, and compliance obligations.

6. How We Share Personal Information

We may share personal information in the following circumstances.

A. With Service Providers and Vendors

We may share information with trusted service providers that help us operate our business, such as:

• Hosting providers;
• Cloud infrastructure providers;
• Payment processors;
• Email delivery providers;
• SMS or communication providers;
• Analytics providers;
• Customer support tools;
• CRM systems;
• Security providers;
• Error monitoring tools;
• Marketing platforms;
• Advertising platforms;
• Domain, DNS, or website infrastructure providers;
• Accounting, legal, and professional advisors;
• Data storage and backup providers.

These providers are authorized to use personal information only as needed to provide services to us, comply with law, or fulfill their contractual obligations.

B. With Third-Party Integrations You Authorize

If you connect FunnelPup to a third-party service, we may share or exchange information with that service based on your instructions and permissions.

Your use of third-party integrations is subject to the privacy policies and terms of those third-party providers.

C. With Your Account Users or Team Members

If you add team members, admins, contractors, employees, or collaborators to your FunnelPup account, they may access information in your account depending on the permissions you grant.

You are responsible for managing user access and permissions within your account.

D. With Your Contacts at Your Direction

If you use FunnelPup to send emails, messages, forms, funnels, course access, community invitations, or automated communications, we may process and transmit personal information to recipients as directed by you.

E. For Legal, Compliance, and Safety Reasons

We may disclose information if we believe it is necessary to:

• Comply with a law, regulation, subpoena, court order, or lawful request;
• Enforce our Terms of Service or other agreements;
• Investigate suspected fraud, spam, abuse, or security issues;
• Protect the rights, safety, property, or security of FunnelPup, users, customers, or the public;
• Prevent illegal or harmful activity.

F. In a Business Transfer

If FunnelPup, Rob Coates Media, LLC, or any part of our business is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction.

G. With Your Consent

We may share information in other ways when you give us permission or direct us to do so.

7. Sale or Sharing of Personal Information

We do not sell personal information for money.

However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. Certain analytics, advertising, retargeting, or tracking activities may be considered a “sale,” “sharing,” or targeted advertising under some state privacy laws.

Where required by applicable law, we will provide a way for eligible individuals to opt out of the sale or sharing of personal information or the use of personal information for targeted advertising.

If you are a FunnelPup customer using advertising pixels, analytics scripts, retargeting tools, or third-party tracking technologies on your own funnels, websites, or pages, you are responsible for disclosing those practices to your own visitors and providing any legally required opt-out options.

8. Customer Responsibilities

If you use FunnelPup to collect, store, upload, email, message, or otherwise process information about your own contacts, leads, customers, members, students, or subscribers, you are responsible for:

• Providing your own privacy policy or privacy notice;
• Obtaining required consent or having another lawful basis for processing;
• Complying with email marketing laws, including unsubscribe requirements;
• Complying with SMS, phone, and messaging laws where applicable;
• Honoring opt-out and unsubscribe requests;
• Ensuring your contact lists are lawful and permission-based;
• Not uploading purchased, scraped, rented, or unlawfully obtained contact lists;
• Not using FunnelPup for spam, fraud, phishing, deceptive marketing, or illegal activity;
• Keeping your account login credentials secure;
• Managing access by your team members and contractors;
• Responding to privacy requests from your own customers and contacts;
• Not collecting sensitive or regulated data unless legally permitted and supported by your agreement with FunnelPup.

FunnelPup may suspend or terminate accounts that violate our policies, applicable law, email compliance standards, platform rules, or acceptable use requirements.

9. Email Marketing, Unsubscribes, and Communications

FunnelPup may send marketing, educational, transactional, administrative, and service-related communications.

Marketing emails from FunnelPup will include a way to unsubscribe where required by law. You may opt out of marketing emails at any time. Even if you opt out of marketing emails, we may still send transactional or account-related messages, such as billing notices, account alerts, security notices, subscription updates, support responses, and service announcements.

If you use FunnelPup to send emails to your own contacts, you are responsible for ensuring your emails comply with applicable email laws, including requirements related to accurate sender information, non-deceptive subject lines, valid physical mailing addresses, and functioning unsubscribe links.

10. SMS, Phone, and Messaging Features

If FunnelPup offers SMS, phone, or messaging features, and you use those features, you are responsible for obtaining any legally required consent before sending messages or making calls.

You are also responsible for honoring opt-out requests, maintaining consent records, and complying with applicable laws and carrier rules, including rules related to marketing texts, automated messages, and promotional communications.

11. Cookies and Tracking Technologies

We and our service providers may use cookies and similar technologies to collect information about your interaction with our Services.

Types of cookies and tracking technologies may include:

• Essential cookies required for platform functionality;
• Security cookies used to protect accounts and prevent fraud;
• Preference cookies used to remember settings;
• Analytics cookies used to understand usage;
• Advertising cookies used to measure ads, retarget visitors, or personalize marketing;
• Email tracking pixels used to measure opens and clicks;
• Funnel tracking scripts used to measure page visits, conversions, and campaign performance.

You can manage cookies through your browser settings. Depending on your location, you may also have the right to opt out of certain analytics, advertising, or targeted advertising technologies.

If you add third-party scripts, pixels, cookies, or tracking technologies to your FunnelPup pages, funnels, websites, or emails, you are responsible for disclosing and managing those technologies for your own visitors and contacts.

12. Artificial Intelligence and Automation Features

FunnelPup may offer artificial intelligence, automation, content-generation, personalization, workflow, or recommendation features.

If you use AI or automation tools, information you submit may be processed to generate content, recommendations, workflows, email copy, funnel content, automation steps, or other outputs.

You are responsible for reviewing AI-generated or automated outputs before publishing, sending, or relying on them. You should not submit sensitive personal information, confidential information, regulated information, or information you do not have permission to use into AI features unless your agreement with FunnelPup specifically allows it.

We may use aggregated or de-identified information to improve product functionality, analytics, and performance. We do not use customer contact lists or customer-owned subscriber data to independently market to those contacts unless they directly interact with FunnelPup or give us permission.

13. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide the Services;
• Maintain your account;
• Process payments and subscriptions;
• Comply with legal, tax, accounting, and reporting obligations;
• Resolve disputes;
• Enforce agreements;
• Maintain security;
• Prevent fraud, spam, abuse, and unauthorized access;
• Support business operations;
• Fulfill the purposes described in this Privacy Policy.

If you cancel your account, we may retain certain information for a reasonable period as required or permitted by law, for backup, legal, audit, fraud prevention, dispute resolution, compliance, or legitimate business purposes.

Customer data stored in the platform may be deleted, exported, or retained according to your subscription plan, account settings, written agreement, platform capabilities, and applicable law.

We may retain aggregated, anonymized, or de-identified information that does not reasonably identify you.

14. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, loss, misuse, or destruction.

Security measures may include, depending on the Services used:

• Account authentication;
• Password protection;
• Encryption where appropriate;
• Access controls;
• Secure hosting providers;
• Monitoring and logging;
• Backup procedures;
• Vendor review;
• Internal access limits;
• Security updates;
• Fraud and abuse detection.

No method of transmission, storage, software, or electronic processing is completely secure. We cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for controlling access to your account.

If you believe your account or data has been compromised, contact us immediately at support@funnelpup.com.

15. Data Breach and Security Incident Response

If we become aware of a security incident involving personal information, we will investigate and take steps we believe are appropriate under the circumstances.

Where required by law, contract, or applicable regulation, we will notify affected users, customers, authorities, or other parties.

If an incident involves customer data processed through the FunnelPup platform, we may notify the affected customer so the customer can evaluate its own notification obligations to its contacts, subscribers, customers, or end users.

16. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These rights may include the right to:

• Confirm whether we process your personal information;
• Access personal information we have about you;
• Correct inaccurate personal information;
• Delete certain personal information;
• Obtain a copy of personal information in a portable format;
• Opt out of certain sales, sharing, or targeted advertising;
• Limit the use or disclosure of certain sensitive personal information;
• Object to or restrict certain processing;
• Withdraw consent where processing is based on consent;
• Appeal a decision we make about a privacy request;
• Not be discriminated against for exercising privacy rights.

These rights may be subject to limitations, exemptions, identity verification, and applicable law.

To submit a privacy request, contact us at:

We may need to verify your identity before processing certain requests. If you have an account with us, we may ask you to submit your request through your account or verify control of the email address associated with your account.

If your request relates to information controlled by one of our customers, we may direct you to contact that customer. For example, if you received an email from a FunnelPup customer or submitted information through a customer’s funnel, website, form, course, or community, that customer may be responsible for responding to your request.

17. Appeals

If applicable law gives you the right to appeal a decision we make regarding your privacy request, you may submit an appeal by contacting us at privacy@funnelpup.com with the subject line “Privacy Request Appeal.”

Please include your name, the original request, the email address associated with the request, and why you believe our decision should be reviewed.

We will review your appeal and respond within the timeframe required by applicable law.

18. California Privacy Notice

This section applies to California residents to the extent the California Consumer Privacy Act, as amended, applies to FunnelPup.

We may collect the following categories of personal information:

• Identifiers, such as name, email address, phone number, address, IP address, and account identifiers;
• Commercial information, such as subscription history, purchase history, invoices, and payment status;
• Internet or electronic network activity information, such as usage data, device information, pages visited, clicks, and interactions;
• Geolocation information, such as approximate location based on IP address;
• Professional or business information, such as business name, industry, website, and role;
• Audio, visual, or similar information, such as support call recordings, uploaded images, videos, or profile photos, if applicable;
• Inferences, such as preferences, interests, usage patterns, or marketing segments;
• Sensitive personal information, only if you choose to provide it or where necessary for specific services.

We may use these categories of information for the purposes described in this Privacy Policy, including providing the Services, managing accounts, processing payments, communicating with users, marketing, analytics, security, legal compliance, and business operations.

We may disclose personal information to the categories of service providers and third parties described in this Privacy Policy.

We do not sell personal information for money. However, certain analytics, advertising, or tracking technologies may be considered “sharing” or targeted advertising under California law. Where required, California residents may opt out of such sharing.

California residents may have rights to know, access, correct, delete, opt out of sale or sharing, limit the use of sensitive personal information, and not be discriminated against for exercising privacy rights.

To exercise California privacy rights, contact us at privacy@funnelpup.com.

19. Tennessee Privacy Notice

This section applies to Tennessee residents to the extent the Tennessee Information Protection Act applies to FunnelPup.

Depending on the circumstances and applicable thresholds, Tennessee residents may have rights to:

• Confirm whether we process personal information;
• Access personal information;
• Correct inaccuracies;
• Delete certain personal information;
• Obtain a copy of personal information in a portable format;
• Request information about certain disclosures or sales of personal information;
• Opt out of the sale of personal information;
• Appeal certain privacy request decisions.

We process categories of personal information described in this Privacy Policy for the purposes described in this Privacy Policy.

We do not sell personal information for money. If we process personal information for targeted advertising or engage in a practice legally considered a sale under applicable Tennessee law, we will provide any required disclosures and opt-out mechanisms.

Tennessee residents may submit privacy requests by contacting us at privacy@funnelpup.com.

20. GDPR and International Users

If you are located in the European Economic Area, United Kingdom, Switzerland, or another jurisdiction with similar data protection laws, this section may apply to you.

Depending on the context, FunnelPup may act as a controller for personal information we collect directly from our own users and as a processor for customer data processed on behalf of our customers.

Legal Bases for Processing

We may process personal information based on one or more legal bases, including:

• Performance of a contract;
• Consent;
• Legitimate interests;
• Compliance with legal obligations;
• Protection of vital interests;
• Other lawful bases recognized by applicable law.

International Transfers

FunnelPup is operated from the United States. If you access or use our Services from outside the United States, your information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate.

Those countries may have data protection laws that differ from the laws in your jurisdiction. Where required, we will use appropriate safeguards for international transfers.

International Privacy Rights

Depending on applicable law, you may have rights to:

• Access your personal data;
• Correct inaccurate data;
• Request deletion;
• Restrict processing;
• Object to processing;
• Request data portability;
• Withdraw consent;
• Lodge a complaint with a supervisory authority.

To exercise these rights, contact us at privacy@funnelpup.com.

21. Children’s Privacy

FunnelPup is not directed to children under 13 years old, and we do not knowingly collect personal information directly from children under 13.

If you believe a child under 13 has provided personal information to FunnelPup, contact us at privacy@funnelpup.com, and we will take reasonable steps to delete the information where required.

If a FunnelPup customer uses our Services to collect information from children or minors, that customer is responsible for complying with all applicable children’s privacy laws, parental consent requirements, and related obligations.

22. Public Areas, Communities, Courses, and User Content

If you participate in FunnelPup communities, forums, courses, comment sections, group discussions, live events, or public areas, information you post may be visible to other users or the public depending on the feature and settings.

Do not post information you do not want others to see. We are not responsible for how other users use information you choose to share publicly or within a community.

We may moderate, remove, or restrict user content that violates our Terms of Service, community rules, or applicable law.

23. Testimonials, Reviews, and Case Studies

If you provide a testimonial, review, success story, comment, or feedback, we may use it for marketing, promotional, or business purposes with your permission where required.

We may display your name, business name, photo, logo, or other details if you provide them or authorize us to use them.

You may contact us at privacy@funnelpup.com to request removal of a testimonial or review, although we may retain archived copies where permitted by law.

24. Third-Party Websites and Services

Our Services may contain links to third-party websites, applications, tools, integrations, payment processors, communities, social media platforms, or other services.

We are not responsible for the privacy practices, content, security, or terms of third-party services. Your use of third-party services is governed by their own privacy policies and terms.

25. Data Processing Addendum

For certain business customers, FunnelPup may offer or require a Data Processing Addendum or similar agreement that governs how we process customer data.

If there is a conflict between this Privacy Policy and a signed Data Processing Addendum, the Data Processing Addendum will control for the processing covered by that agreement.

26. Do Not Track and Global Privacy Controls

Some browsers or devices may transmit “Do Not Track” signals. Because there is not a uniform industry standard for responding to these signals, our response may vary.

Where required by applicable law, we will honor legally recognized opt-out preference signals, such as Global Privacy Control, when technically feasible and legally required.

27. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will update the “Last Updated” date above. If changes are material, we may provide additional notice, such as by email, account notification, or a notice on our website.

Your continued use of the Services after the updated Privacy Policy becomes effective means you acknowledge the updated policy.

28. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, you may contact us at: